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Smart Network Reputation Service (SNRS) is an AI-powered Engine, which analyzes email server reputation, domain reputation, IP reputation based on over 800+ different data sources, including proprietary data sources, blacklists, cloud email delivery services, security services, and cloud APIs to determine company's email reputation and privide an extensive report on daily basis.
All scores are based on a scale of 0 to 100, where 0 is the worst, and 100 is the best possible score. A score represents that IP address's rank as measured against other IP addresses, much like a percentile ranking.
Our AI-powered SNR service analyzes over a thousand different metrics identifying the quality of your Email/Domain reputation, Security score and tips, as well as reutation for all IPv4/IPv6 subnets assigned to your company.
PlatOps' AI-powered SNRS is derived from a proprietary PlatOps algorithm and represents an IP address's overall performance against metrics important to both internet service providers (ISPs) and their customers receiving your email. For senders, this score represents the overall health of your email programs as they appear to receiving systems. In most cases, scores are calculated on a rolling 30-day average.
Whether you are on the high or low end of the SNRS spectrum, there's always room for improvement.
0-70
If your SNRS Reputation is below 70, you need to repair your Reputation as soon as possible. Download the Fundamentals of Email Marketing to understand the criteria mailbox providers use to determine which senders reach the inbox and how to improve your performance.
70-80
Continue following industry best practices and optimizing your email service. Download the Secrets of Best in Class Senders to learn how to build and run an effective email service.
80+
You have a great Email/Domain reputation, and you may qualify for our Certification program, providing you preferential treatment at major mailbox providers.
Secrets of Best-in-Class Email Senders
Becoming a best-in-class sender requires marketers to optimize every aspect of their email service continuously. While there is no quick fix, hidden workaround, or monetary investment that can guarantee access to the inbox, there are many concepts—"secret" if you will—that best-in-class senders know and use to their advantage.
